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Cadillac Will Keep Selling Gas Cars Past 2030

Cadillac Lyriq
Image Credits: Car and Driver

Earlier in the decade, Cadillac boldly set a course to become 100 percent electric by 2030. However, recent developments indicate a shift in that strategy. Speaking to reporters, Cadillac Global Vice President John Roth stated that electric and combustion cars “will coexist for a number of years.” While no clear timeline was provided, it’s evident that Cadillac is adjusting its approach based on customer feedback.

The Luxury of Choice

Roth emphasized that Cadillac wants consumers to have “the luxury of choice.” The brand recognizes that not all buyers are ready to make the leap to electric vehicles (EVs) immediately. As a result, Cadillac will continue offering combustion-engine models alongside its electric lineup. However, Roth also reaffirmed that a full range of electric models is still in the cards for 2030.

The Current EV Lineup

As of now, Cadillac’s only available EV is the Lyriq, a stylish crossover with a starting price of $58,590. It offers luxury shoppers an attainable entry point into the world of electric mobility. Later this year, the Escalade IQ will join the lineup, catering to those seeking a more opulent experience (albeit at a higher price point, starting around $130,000). Additionally, Cadillac has plans for the Celestiq, a limited-production flagship model aimed at competing with ultra-luxury offerings from Rolls-Royce and Bentley. The upcoming Optiq and Vistiq models are also on the horizon.

Industry Trends

Cadillac’s revised approach reflects broader industry trends. Stellantis, for instance, has expressed openness to combustion variants of EVs if there’s sufficient demand. EV sales have cooled in recent months for most brands, leading to production cutbacks. The rapid transition to an all-electric future may not happen as swiftly as initially anticipated.

Conclusion

While Cadillac’s commitment to EVs remains steadfast, the brand acknowledges that the road to electrification won’t be a straight line. As the market evolves, so will Cadillac’s strategy. Ultimately, the customer’s preferences will guide the pace of Cadillac’s transition to an electrified showroom.

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