Ford Revises Its Electric Vehicle Strategy for Europe

Ford has made a significant shift in its strategy for the European market, stepping back from its initial commitment to go all-electric by 2030. This change comes as a response to the slower-than-expected adoption of electric vehicles (EVs) across the continent.

Initial Commitment

• Original Plan: In February 2021, Ford announced its ambitious plan to sell only electric passenger cars in Europe from 2030.

Revised Strategy

• Hybrid Inclusion: The company is now open to continuing the sale of vehicles with combustion engines, including plug-in hybrids, into the next decade if there is sufficient demand.
• Demand for EVs: The demand for electric vehicles has been softer than Ford’s original estimates, leading to this strategic pivot.

Production Changes

• Model Discontinuations: Ford has ended production of several models, including the Mondeo, EcoSport, Fiesta, and the S-Max/Galaxy minivans.
• Focus Discontinuation: The Focus will see its last production in 2025, with no plans to extend its life.

Future Plans

• Electric Puma: A fully electric version of the Puma subcompact crossover is set to debut later this year.
• Electric Explorer: An electric SUV based on Volkswagen’s MEB platform will enter production in June at the Cologne plant.

Ford’s adjustment to its EV strategy reflects the challenges automakers face in transitioning to electric mobility. While the company remains committed to an electric future, it acknowledges the current market realities and customer preferences, indicating a more flexible approach to its electrification journey in Europe.